-2019 Hu Runfin Finance 50- list release, Yangcheng Tk stro

January 9, the theme of “time to ride the storm, shape the future of the 2019 Hurun list hundred new financial summit held in Shenzhen, which is the fourth consecutive year, Hurun released for the new financial sector rankings with the rapid development of financial technology, increasingly diverse and evolving regulatory policy and market environment of the users needs, the development of new financial industry has also ushered in a new round of opportunities.

at the summit opening ceremony on Hoogewerf released the same day the most heavy, the core of the “new financial Hoogewerf 2019 Top 50 list. It is reported that 50 new Hoogewerf 2019 financial selection criteria are: Established more than three years, the strength of strong shareholders, the development of sound, outstanding achievements; has a good brand reputation and user reputation; make a positive contribution to the industry and society in the product continuous innovation, technology, management and service. Yang Qian cans As a technology-driven company with a strong financial and technological strength and sound development trend, was selected to the list. At the same time the list of financial technology companies also include Tencent, ants gold dress, Jingdong digital technology, finance 360, the new network banks and other well-known financial institutions.

As the regulatory policy and market constantly adjust and improve, this list Hoogewerf list of new financial emergence of new trends in financial technology enterprises will undoubtedly become the biggest surprise in the list. In the past few years, the Internet booming financial industry, has become synonymous with new financial technology. The rapid development of net loan industry, but also intermittently exposed some problems, with the regulatory authorities promptly issued relevant policies and norms, the development of net loan industry has been gradually on the right track.

To this end, 2019 Hoogewerf opened to integration and coexistence “era of strong regulation, new financial and market brand Roundtable on the theme of the new financial hundred list the summit as a special guest summit, Yang Qian tank CMO grim in the case of supervision for ever tighter, the new brand and financial market integration how? how symbiosis? and future trends in convergence gives his own views.

Yangqian tank CMO grim, said brand and market integration the key point is that the development of what the brand can leave a mark in the minds of users. a typical performance can be impressed to the user that the mention of the brand, the user will immediately showing the heart of the brand characteristics. Yang Qian mentioned tank feature, Yang Qian expressed serious company can doBranding process has been has three important propaganda point, which is the most obvious tank Yang Qian three features.

The first point is driven technology. Yang Qian tank since its inception it has always been committed to technology to create convenient financial services, to improve the efficiency and quality of financial services. In fact Yangqian tank team members have more than 60% of staff are technical personnel, and the core technology backbone from Google, Microsoft and other famous enterprises; second point is small dispersed. In the past, Yang Qian tank continued deep plowing in the field of consumer credit, always adhere to the principle of small decentralized stringent screening of high-quality assets. According to the official website Yangqian tank disclosed the latest operational data show that per capita loan amount of 0.55 million yuan, fully reflects the small dispersion characteristics. The third point is highly liquid. Data show that the average loan period Yangqian tank platform borrowings user for 6-7 months, Yang Qian cans strong liquidity advantage, reflected most vividly in the course of the past six months net loan industry experienced turmoil, the platform debt transfer speed is not affected. The reaction from the platform user point of view, it is fully recognized liquidity Yangqian tank platform, lending and cash withdrawal experience is still quick and easy.

Today, the way users access information more diverse, but also constantly changing pattern of occurrence media for the promotion of corporate brand should be and how the times it? Yangqian serious think tank CMO brand promotion of view should be divided into two parts, one is the brands reputation, the second is to create brand awareness.

brand reputation is usually guaranteed by the level of public relations, and brand awareness is to expand more in the form of advertising. How to make the brand image in the branding process more deeply it? Yangqian tank CMO grim, said the brand image to better deliver to the target user, you can learn from some of the traditional sales methods, of which the key is to maintain a good platform and user The relationship between.

to Yangqian tank, for example, platform as early as September 2017 had launched the VIP customer service – set up VIP Club VIP platform for every customer with a special lending consultant in order to provide users with one pair an exclusive service. This draw on traditional sales model of service, so that contact between the platform and the users become more closely, image and brand value will naturally in the minds of users left a deep imprint. Yang Qian cans Since its inception, it has always “user-centric service philosophy, which insistsTo accompany users with users for 100 years, we will continue to provide high-efficiency, transparent, and convenient network borrowing information.

? In recent years, the development of new finance has injected new vitality and vitality into the domestic financial industry. With the release of new regulatory policies and changes in the domestic macroeconomic environment, the development of new financial industries has finally entered a reasonable adjustment, and the adjusted industry will will usher in a broader development prospect. As the head platform of the net loan industry, the yarn can continue to continue to carry out business, and contribute to the development of the PEV financial undertakings.